I’m Ty Smith, MBA, PhD—retired U.S. Navy SEAL, tech founder, leadership expert, and founder of Hiro Consulting. I’ve led in places where the margin for error is zero. Hiro Consulting helps companies win without burning out their people. Our approach is simple: clarify the mission, push decisions down, enforce standards, and debrief relentlessly. The tools are tactical; the outcomes are human—trust, accountability, and results.

Principles we train:

​

• Responsibility first. If it’s in your world, you own it.

• Simplify to execute. Simple plans survive contact with the enemy.

• Humility wins. Check the ego; elevate the team.

• Default: Aggressive. Move toward problems, not away.

• Debrief everything. Lessons learned become lessons applied.