Combat-tested. Boardroom-approved.

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I’m Ty Smith — retired Navy SEAL, executive coach, and founder of Hiro Consulting. After 20 years leading elite teams on the battlefield, I now help high performers lead with clarity, discipline, and unshakable confidence.

I've coached Fortune 500 execs, pro athletes, founders, and corporate teams — all with one goal: build stronger leaders who deliver under pressure.

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What makes me different?

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• I’m not here to scream at you or tell you to “stay hard.”
   

• And I’m not building a content empire or selling discipline as a product.
   

I coach men and teams for real-world execution — not internet optics.

I’m a strategist at heart. I help leaders slow down, see clearly, and execute with precision. I bring faith, mindset, and mission together — not as a gimmick, but as a way to win the long game without losing your soul.